Our client whom are a high end Luxury Ladieswear brand based in London are looking to appoint a Global Sales and Marketing Manager to join their successful business working closely with the COO and Founder/Creative Director.
The successful candidate should have experience within Luxury Fashion and have a strong understanding of executing a Marketing Strategy with P&L accountability for the department.
Must come from a strong retail apparel marketing background.
Possess a strong understanding of content and imagery.
Plan and execute retail marketing programs.
Provide marketing support to wholesale accounts, working closely with department stores and concession hosts.
CRM understanding and engaging the customer loyalty scheme.
Overseeing the web-site feel and understanding relevant Social Media platforms.
Driving client initiatives.
Developing seasonal look books.
P&L accountability and budget planning.
Overseeing photo shoots and off-line content.
Manage press and media campaigns.
Overseeing the photography of the collection to create in house reference images to be used in collection books, workbooks, online and for customer references.
A degree/qualification in Marketing with at least 4 years marketing experience within the retail/street fashion sector.
Experience of CRM, Digital and Direct Marketing.
Excellent Verbal and Written communication.
A pro-active team player.
A tactful, discreet approach working within a small organisation.
Resourceful and positive, with strong interpersonal skills.
Self-starter, highly organised with an ability to work to tight deadlines.
Inspiration, creative and commercial operating at a high level.
Are you an experienced Email & CRM Manager, looking to join a reputable and rapidly growing innovative brand?
Keen to speak with passionate and professional individuals who have experience growing customer database profitably via recruitment and retention campaigns.
You will be working closely with the Head of Marketing and the Head of E Commerce to lead Email & CRM strategy with a clear vision of what ‘good’ looks like and to deliver significant growth in the customer database.
Being customer centric with a passion for creating data driven marketing campaigns
Working closely with the Head of Marketing and other team members to create and deliver a synchronised set of marketing activities to deliver the company’s business plan
Own and manage an agreed spend and revenue budget covering an agreed range of activities and timings
Manage all marketing interactions with individual customers (or support other team members in providing data for their activities). Currently this covers specifically email and postal mailing, but may in future include other channels
Increase the quantity and value over time (VOT) of customers through effective targeting and communication within agree budgets
Help the team set targets for customer acquisition (e.g. quantity, cost) and retention (e.g. cost, VOT), proposing the means of achievement, implementing the agreed plans, and evaluating performance on a weekly and monthly basis through a succinct set of reports
Email marketing, CRM & database marketing, ROI and direct mail
Minimum 3 years’ experience in a similar role at a reputable brand or retailer and educated to degree level in marketing/database marketing
Experience of Content Management Systems and Database Management
Has a proven track record of growing an email database and growing email sales
Expert knowledge in deployment of email and platforms data solutions
Creative approach in developing successful content strategy
Accuracy and strong attention to detail
Extremely IT savvy
Strong communication skills, can manage upwards and sideways
Excellent organisational and problem-solving skills
Ability to work well within a small team while building strong relationships with other business functions is essential
Ability to source and interpret customer data to drive profitability
A can-do attitude and willing to go the extra mile
Ability to think commercially
Passionate, enthusiastic and enjoy working in a constantly growing and evolving department, close-knit team and ambitious company
A high degree of analytical thinking and numerate yet also comfortable with the operational and implementation aspects of the role
Data driven with a high level of technical ability
Interest in sustainable/ethical clothing, fashion or retail