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    E Commerce & Digital Marketing

    Sales & Marketing Manager

    £60,000 - £75,000

    Our client whom are a high end Luxury Ladieswear brand based in London are looking to appoint a Global Sales and Marketing Manager to join their successful business working closely with the COO and Founder/Creative Director.

    The successful candidate should have experience within Luxury Fashion and have a strong understanding of executing a Marketing Strategy with P&L accountability for the department.

    Key Responsibilities:-

    Must come from a strong retail apparel marketing background.
    Possess a strong understanding of content and imagery.
    Plan and execute retail marketing programs.
    Provide marketing support to wholesale accounts, working closely with department stores and concession hosts.
    CRM understanding and engaging the customer loyalty scheme.
    Overseeing the web-site feel and understanding relevant Social Media platforms.
    Driving client initiatives.
    Developing seasonal look books.
    P&L accountability and budget planning.
    Overseeing photo shoots and off-line content.
    Manage press and media campaigns.
    Overseeing the photography of the collection to create in house reference images to be used in collection books, workbooks, online and for customer references.

    Key Requirements:-

    A degree/qualification in Marketing with at least 4 years marketing experience within the retail/street fashion sector.
    Experience of CRM, Digital and Direct Marketing.
    Excellent Verbal and Written communication.
    A pro-active team player.
    A tactful, discreet approach working within a small organisation.
    Resourceful and positive, with strong interpersonal skills.
    Self-starter, highly organised with an ability to work to tight deadlines.
    Inspiration, creative and commercial operating at a high level.

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    CONSULTANT
    Matthew Vohs
    E Commerce & Digital Marketing

    Email and CRM Manager

    £25,000 - £30,000

    Are you an experienced Email & CRM Manager, looking to join a reputable and rapidly growing innovative brand?

    Keen to speak with passionate and professional individuals who have experience growing customer database profitably via recruitment and retention campaigns.

    You will be working closely with the Head of Marketing and the Head of E Commerce to lead Email & CRM strategy with a clear vision of what ‘good’ looks like and to deliver significant growth in the customer database.

     

    Key Responsibilities:-

    Being customer centric with a passion for creating data driven marketing campaigns

    Working closely with the Head of Marketing and other team members to create and deliver a synchronised set of marketing activities to deliver the company’s business plan

    Own and manage an agreed spend and revenue budget covering an agreed range of activities and timings

    Manage all marketing interactions with individual customers (or support other team members in providing data for their activities).  Currently this covers specifically email and postal mailing, but may in future include other channels

    Increase the quantity and value over time (VOT) of customers through effective targeting and communication within agree budgets

    Help the team set targets for customer acquisition (e.g. quantity, cost) and retention (e.g. cost, VOT), proposing the means of achievement, implementing the agreed plans, and evaluating performance on a weekly and monthly basis through a succinct set of reports

    Email marketing, CRM & database marketing, ROI and direct mail

     

    Key Requirements:-

    Minimum 3 years’ experience in a similar role at a reputable brand or retailer and educated to degree level in marketing/database marketing

    Experience of Content Management Systems and Database Management

    Has a proven track record of growing an email database and growing email sales

    Expert knowledge in deployment of email and platforms data solutions

    Creative approach in developing successful content strategy

    Accuracy and strong attention to detail

    Extremely IT savvy

    Strong communication skills, can manage upwards and sideways

    Excellent organisational and problem-solving skills

    Ability to work well within a small team while building strong relationships with other business functions is essential

    Ability to source and interpret customer data to drive profitability

    A can-do attitude and willing to go the extra mile

    Ability to think commercially

    Passionate, enthusiastic and enjoy working in a constantly growing and evolving department, close-knit team and ambitious company

    A high degree of analytical thinking and numerate yet also comfortable with the operational and implementation aspects of the role

    Data driven with a high level of technical ability

    Interest in sustainable/ethical clothing, fashion or retail

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    CONSULTANT
    Bethanie Crisp
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