• VINSIGHTS

    Why 'Brand' Matters to Recruiters

    image
    March 2018

    Carole Robb is a talent specialist at Vohs & Co specialising in Fashion Retail Design. Carole has held Design Director with Monsoon, SR Gent, Boden and Kew; and consultancy roles with Mothercare, East and Cath Kidson.

    Your recruiter needs to understand your brand if they are to find you the right person for the job, not simply a person for the job. In this respect, your brand is as critical in the hunt for talent as the job description and the salary.

    Some brands will create a queue of candidates ready to drop a resignation letter on their bosses’ desks before they’ve even heard the details of the role. Less prestigious brands will need the recruiter to articulate what makes the company interesting if they are to attract the best candidates, while brands with negative perceptions will need the recruiter to change the candidate's perception.  

    Brand and the type of talent you want to attract...

    (Very) broadly speaking there are three types of brand in the fashion industry:

    • The elite minority – the high end fashion houses such as Alexander McQueen, Stella McCartney, Victoria Beckham etc. These catwalk brands rarely recruit and are inundated with speculative applications for junior roles.
    • High street chains – these brands make the latest fashions and trends accessible to the general public. Their brand identity is not focused on a "signature” look or feel to the products. From a customer perspective the brand tends to be embodied by the company logo and the shopping experience.  
    • Boutique brands – these companies have a signature that makes their products easily identifiable. While the brand identity evolves with general trends, customers return to these brands time after time because they identify with the core values of the brand.

    Few designers have the technical abilities and personality to be successful in all three types of company. For example, High Street chains typically need designers who are flexible and able to quickly translate inspiration from the catwalk into a wide range of product lines that can be rapidly brought to market at affordable prices.  On the other hand when recruiting for boutique brands the recruiter will be looking for designers who understand the essence of what attracts customers to  that brand but with the ability to help the brand evolve. 

    Matching the candidates with the culture behind the brand.

    Although the challenge of developing a list of interested candidates will be different in each case, identifying a talent pool with the skills to do the job is usually the easy part. Any hire is likely to be unsuccessful if they will not fit with both your team's and the organisation’s cultures. That means your recruiter will need to really get under the skin of your brand and to delve into the personalities of prospective candidates, not simply have looked at your latest products on your website.

    GET REGULAR VINSIGHTS

    If you would like to be notified when we post insight and news pieces then please leave your email address below and we'll email you occasionally (typically once every three months). We won't share your details with anyone and you will be able to unsubscribe at any time.

    MORE VINSIGHTS

    image
    February 2018

    Vohs&Co Celebrate 6 Years and New Website!

    V&C New Website Vohs&Co are pleased to announce the launch of our new website which is now live! Thank you to FX Recruiter who worked tirelessly with the business to provide a simple yet effective platform. We hope you enjoy using the site.   V&C Events Vohs&Co events team have been focused on providing ‘Thought Provoking Content’ for the Fashion Retail Industry. In April 2019 we look to host Vohs&Co’s next event with a discussion on “How best can we embrace innovation and modern technology within the garment Manufacturing process to create 100% sustainable and ethically produced garments”. As we explore this interesting subject further we will be hosting a breakfast Q&A with Jeanologia from Valencia, Spain and Sartex from Monastir, Tunisia. Jeanologia ( https://www.jeanologia.com) Are the pioneers of innovative washing techniques and processes and have transformed the textile industry with its disruptive technologies (laser and eco systems) that enhance productivity, reduce water and energy consumption and eliminate damaging emissions and waste, guaranteeing ZERO contamination. Sartex – One North Africa’s Largest Denim producers and Tunisia largest export of bottom weight washed garments, Sartex (http://www.sartexgroup.com/about) founded in 1984 produce 4 million garments a year (Supplying Brands such as Timberland, Hugo Boss, Paul Smith, Fat Face, Guess, Calvin Klein, Donna Karen plus many more) Sartex have implemented Jeanologia washing process and intelligence and have successfully applied them to their manufacturing facilities. We look to forward to our forth coming event again around the important subject of Sustainability,   Vohs&Co Celebrates 6 Years! ‘’Matthew I’m telling you we have 20 years of experience & knowledge with a great network, we are introducing people all the time, it would be madness not to put all of this energy and passion into a Recruitment company’’ I said 6 and a half years ago. Matthew and I have never looked back. Today we celebrate 6 years of Vohs&Co and WOW what an amazing journey we are on. We are learning, growing and evolving every day. Our team are superb and share our passion and enthusiasm. Thank you to all our clients and candidates old and new who support us by coming back, or approach us to help them grow their business. I can honestly say every day is different, we consult, offer advice and host events related to the industry, whether it’s about sustainability or digital, and most of all we place great people in great jobs! #vohsandcoturns6

    image
    January 2018

    4 Reasons to Consider Wholesale

    Sadly many candidates fail to consider fully the benefits of a stint or a career in wholesale. I started my career working for a wholesaler and if I weren’t running my own fashion retail recruitment consultancy I would head back into the supply chain like a shot. Wholesale has two shortcomings relative to a career in retail. It lacks the perceived glamour of retail and it doesn’t offer the wider benefits package or bonus that are common in retail. However, there are numerous reasons why a couple of years experience or a career in wholesale is something you should consider. Here are my top four: 1. From concept to the high street – working for a wholesaler means you get to be a part of the whole product lifecycle from conception through production and seeing it onto the high street. Being involved in a product at every step of the way is one of the most satisfying experiences I have ever discovered. 2. Exposure to multiple customers – working for a wholesaler you get exposure to multiple retailers giving you a good overview of the very different cultures and benefits of different companies as well as a black book of contacts that can make you the envy of the industry. Many candidates develop a much clearer idea of who they do and don’t want to work for after a stint in the supply chain – and often it is not who they originally thought. 3. Exposure within the business – wholesale roles tend not to be siloed and companies generally aren’t hierarchical giving you both exposure to the whole of the business and the ability to shape and really make an impact on the company. 4. Opportunity and variety – because everyone works so closely together as part of a team within wholesale you are able to see what people do on a daily basis in a wide variety of roles. This could open your eyes to different roles that you may not have known about before. Working so closely with the factories can be an important for your career. Having a good understanding of what goes on ‘behind the scenes’ and gaining off-shore experience is invaluable while getting the opportunity to visit the factories makes your CV even more attractive! Wholesale is fast paced. Companies tend to be smaller and successful ones grow rapidly providing fantastic opportunities for those who want to seize them. But, for me, the thing that makes wholesale so rewarding is the ability to make fashion happen. I love the journey from creating concepts, to turning them into samples, then securing orders, before putting them into production and ultimately seeing them fly off the shelves. In the unlikely event I ever stop enjoying recruiting for supply chain roles then my final task will be to place myself at an up and coming wholesaler. Depending on your aspirations, some stages of your career may be better than others to work in the supply chain.

    Tell Us About Your
    Ideal Next Career Move
    More
    Arrange A
    Convenient Call
    More
    Arrange A
    Convenient Call
    More
    Tell Us About Your
    Ideal Next Career Move
    More